Starting from February 2011 of this year, Google started unleashing a few new updates to its infamous search engines. This update was known as the Google “Panda” or “Farmer” update to most people and is important for a few reasons. Impacting over 2% of all the major searches done throughout the world, this update is something to be reckoned with.
What does Google want now?
Sadly, as usual….Google wants quality! For all the pages that have low quality or irrelevancy to the topic at hand, Google wants to throw you out. It’s a vicious way of doing things but it makes a lot of sense when we look at it from Google’s point of view. Google has billions of websites to go through and it’s becoming hard for them to figure out what the customers or searchers find useful or helpful.
Google doesn’t want much from us from this update besides focusing on quality. Doing the “shotgun” method of just aiming your off page optimization tricks anywhere and everywhere hoping that Google will give you some love is NOT going to work anymore. If you thought it was hard before, you have no idea how difficult it will be as these alogrithms have changed drastically.
How many updates are there?
Google has made it seemingly clear that this is their long term plan to refine their search engine. Instead of making one update in February and just leaving things as is, they have constantly been fine tuning their search engines since then. A list of the updates are below:
- Panda Update 1.0 – February 2011
- Panda Update 2.0 – April 2011
- Panda Update 2.1 – May 2011
- Panda Update 2.2 – June 2011
Shall we panic?
Google has definitely structured their search engines wheels very differently and these changes are going to be hard to get accustomed too. Let’s look at some facts though before we start to hit the panic button.
- Has your website lost its search engine placement on a lot of keywords?
- Is your website generating ALL it’s off page optimization through the source of low quality resources?
- Are your pages irrelevant and written for the search engines?
If you answered No to all these questions, then it is an extremely good sign. However, if on the contrary you have answered yes to few or all of these questions listed above, then it is crucial to incorporate the new changes made by Google into your off page optimization. It is a great idea to chase after relevancy and high quality (even if it means you can do 3 or 4 a month) in comparison to generating 100 or 200 back links in the same manner.
Preparing for the Panda
Plain and simple, drop the low quality irrelevant back links and other off page optimization techniques that are being used and start fishing for the best of the best. 1 quality back link will undoubtedly surpass 1,000 low quality irrelevant back links in a heart beat with these Panda updates! Our leading SEO California experts have also determined another huge in the Google panda system.
Article submission sites like Squidoo, Ezine, and other writing sources that are beneficial for search engine optimization have catapulted to the bottom. Google has recognized how simple it is to put up an article on these sites and get some points in the search engine placement calculator. Thus, Google has decided that this is also low quality and doesn’t deserve to have a weightage on their search engine calculator.
Focusing our attention away from article submissions is the best thing to do and moving our SEO campaigns toward social networks will benefit us far more greatly! Doing article submissions wouldn’t be a bad idea if it is done at a very rationed proportion only on very relevant and high quality sites. We would recommend not to do it on a site with multiple categories but rather on a site focused on one kind of articles only to help show Google your understanding of relevancy!
The road ahead…
It has become very evident what Google wants to achieve for the world of search in the future. In the simplest of words, Google is making the search engines for the searcher. They want to provide a valuable and insightful search engine experience to anyone looking for information, ideas, products, services, and even individuals. It’s crucial to make a website design for the people and not the search engines.
When shaping your search engine optimization campaigns, quality and relevancy are two things that are a must have to have long term success. Google Panda is not DONE with these updates and will continue to make a drastic change on the search engines for the rest of the year. It’s time to get the facts together and step up the quality of your SEO campaign if you want to be placed highly on the search engines!