Monthly Archives: October 2011

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Less Is More

This is a common saying thrown around in a wide variety of discussions and topics. However, in the world of web design….the idea of less being more (especially to your customers) is one of the truest statements out there. How you ask? Well, let the leading California web design experts show you exactly what we mean!

The shifting trends in the web design world especially since the beginning of 2011 is that the less you do on your web page, the easier it is for your customers to understand you, and you are easily able to get your companies main points out. Many of the popular companies out there have shifted their website to reflect this change. So how do you give less while maintaining the essentials?
Well there is no EASY answer to this question because you cannot give a general answer for a question like this. This is the type of question that is very specific to what you or your company does, but there are some general rules of thumb to follow to ensure that your website is achieving this on a successful note:

  • Minimal Text – Let’s be real….nobody likes to read or wants to read. All your website essentially needs is a few lines of text, some big titles, and that will make a HUGE difference on your website.
  • Visuals – Everyone wants to visualize your company, or your ideas, or your product, or whatever else your website may have to be. Images, videos, and graphics are the best way to achieve this because its less stressful on the visitor since they can just “look” and learn.
  • Colors – Use colors that represent your company, industry, and products. This is as simple as it gets. If you’re trying to sell kitchen-ware….”black” would be a horrible choice because you are giving your cutlery a dark and mysterious effect right off the bat.
  • Strategic Icons – Placement of icons such as “Buy Now” …or “Order Now” are crucial if you want to be successful. Make them too small and you go unnoticed, make them too big and you come off desperate….place icons in adequate places while maintaining a decent size.

Overall, the list above isn’t the complete handbook of how to make a website with “less” while gaining a higher appeal with your customers. These are just some of the basic things anyone can do to ensure that they are on the right track. A lot of things like this is really industry dependent, but in short you just have to make sure you convey your company’s ideas in as short form as possible.

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The Page Rank Misconception

Everyone is fixated on the idea of the page rank on their website. How important or valid is this strong emphasis placed on page ranks? Well, it’s not very important and really doesn’t have much to do with your rankings. Page ranks have become a popular focus of more and more website owners, even though they really don’t matter at all!

Our SEO California experts have been doing various studies for the last few months to see if there are any indicative connections between your placement on search engines in comparison to your page rank! If you haven’t figured it out yet, there is basically no connection whatsoever with page rank and your placement on Google or ANY other search engine for that fact.

The Google definition of “page rank” is a number that determines a websites popularity! Page rank is just a number and that’s all it really is. The best way to compare page rank is to the high school students in any given school. The “popular” kids so to speak are the cheerleaders and the athletes and just because they are popular doesn’t mean that they are the smartest or even most influential people.

All a page rank does for your website is categorize the popularity of your site in comparison to the millions of other websites in the internet. The most popular sites like Youtube, Yahoo, and others yield a higher page rank or popularity mark because of the amount of people that visit their website and spend time on it. Search engine placement has nothing to do with popularity of your website as a whole but rather the relevancy of your website in comparison to that search term.

For example a local construction company and Walmart are both attempting to rank themselves on a specific keyword. Given the popularity of “Joes Construction Company” being very low and everyone in the USA knowing about “Walmart“, you would automatically assume that Walmart will indefinitely place way higher then Joes Construction Company for any keyword!

That is absolutely incorrect! If the keyword is “Construction Company Los Angeles” and Joes Construction Company caters to the Los Angeles market, they will actually outrank Walmart indefinitely on this keyword due to the higher relevancy found on Joe’s website. Why is this the case? If someone is looking for a construction company in Los Angeles, they sure as hell don’t want Walmart to show up! Walmart is not a construction company and will be unable to assist the needs of the user that is searching.

This is the same algorithm and theoretical thinking that is used by the experts down at Google, Yahoo, Bing, & other major search engines all over the world. A well-branded or popular company does NOT get the job done for everything. True, if the search term was “Cheap Plasma Screen TV”….then the big names like Walmart and others would be a relevant search term, but for a search word involving a local company to offer a service….Walmart is the worst possible choice!

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The Psychological Value Of Colors

Colors, really? Yes, really! Colors of your website is what makes the difference between whether a website is welcoming to your visitors or leaving them cringing in pain. It’s more of a sub-conscious thing than anything but it does tend to sway our purchasing viewpoints quite a bit.

Colors have meant a lot in the design of a website and really do depend on what your site is trying to offer. If you’re a floral shop, then using bright extravagant “pretty colors” is a great idea but if your a magician, these bright colors may not be such a great idea. These extremities in color are existent on every single notable industry. So…how do you do decide what’s a good or bad color choice?

Let the San Diego web design experts give you their years of knowledge in this field! After building so many websites and designing so many others, we have a pretty good idea of the importance of colors and how you should reflect the use of colors on your website. Let’s start with the basics of what these colors mean in terms of a web design:

  • Blue – One of the most popular colors in the world of web design and definitely for good reason! Some of the most popular brands such as Facebook, Twitter, Linked In, and others use this color (ofcourse in their own shades of blue). Blue is a popular color among men and women that helps to show dependability, security, trust, and gives a cooling/welcoming effect.
  • Red – The color that’s mostly known as the color of grueling passion and anger! Red is most notably known as catching someones attention or giving out a warning type of signal (ofcourse in the darker more prominent shades of Red). Red is a great choice to use for your website when you have a product that craves attention because Red can definitely help your product jump out at your visitors!
  • Orange – Orange is the representational color of fun! It’s seen as an exciting and intuitive color. If you have a fun product or looking to sell something filled with excitement, then orange is definitely your color!
  • Green – Green is a more nature-filled color that shows growth and prosperity in terms of health. Green also represents money or wealth and shows freshness among a website. If your website brings about a healthy aspect, something that is fresh, or something involving wealth….then Green may be a very wise choice!
  • Yellow – Yellow is a color that is very rarely used in web design and it’s quite a surprise! Yellow shows a very positive effect to visitors as it has a very warming and welcoming effect to people. Yellow is a very homely color that draws very warming responses towards a website.
  • Brown – Very much so known as the “ugly” color even though it really shouldn’t be! Brown is mostly known as representing the Earth or durability but has quite often been perceived as dirty (due to dirt being brown). Even though its an unpopular color, it can be used very well to market your brand.
  • Pink – The color of femininity! Its a very bright, romantic, and sweet color that can also bring about a exciting, young, or fun feeling out in people. It’s also a great color that can be used to attract the attention of females in the younger generation and can be an effective marketing color.
  • Purple – Males hate it….why? We don’t know yet! Purple is often perceived as a color of creativity while it can also show royalty or a sense of high sophistication among products/companies.
  • White – Purity & cleanliness is the best way to describe white. Another word for it? It’s simple….white can really work with anything and everything, except if your a magician or something of that sort! If your in doubt of what color to use, white may be your best choice.
  • Black – Black has two sides to it. In one way it can show mystery or something that we may not know so much of (outer-space, galaxy, etc) while it can also show luxury, elegance, and expensiveness of a product. It is sometime seen as the best choice of colors to use in hopes of selling a product at a higher price!

The world has millions of colors that can be used or mixed to show your website through. The best choice overall is really dependent on what your company does and how best you feel a color can represent your company! There are companies such as UPS that have been successful with brown or companies like Victorias Secret that built their whole brand around pink, but it really depends on what fits your businesses needs!