Monthly Archives: December 2011


The Mobile Movement

Heard of that little thing called a cell phone? Oh wait…that was last year, now it’s called the smart phone. Yeah cell phones are evolving quicker than ever and a common fact about technology that everyone should know….”Technology only gets better and better.” The internet started in the 90’s as just a place to put up some information online and today you can find literally find the world through the internet.

With a larger number of users purchasing or adopting smart phones within their lives, the mobile is moving fast. Mobile phones have evolved from just having the ability to talk/text to be your computer on the go. Not only are mobile phones more compact, easy to use, flexible, and allow you to use the internet on the go…..but they are the evolved form of the computer.

Now the fact that mobile phones are growing are great, but how can this help you? Well regardless of what industry you are in, a website for your business is almost entirely a necessity. Now if you have seen the importance of a website, then it’s time you see the importance of going mobile. People who are searching for you from a mobile phone are more prone to not only purchase your product/offering, but to visit your store.

The reasoning behind this above statement is quite simple. When you are using your cell phone, you are usually on the road, at the doctors office, or somewhere outside of home (most of the time). When you are outside on the go, the majority of the times you are searching for something is because you intend to go their or purchase that immediately. Thus, if your mobile presence is even stronger than your web presence, then mobile searchers will easily be able to find you and access your business to their convenience.

For example, if you are the owner of a restaurant….it is almost mandatory for you to go mobile or basically watch your business crumble. With new programs like Siri for the Iphone 4S, mobile phones are being placed on a plateau of importance never seen before. How many people are in your area hungry looking for something to eat? Hundreds and hundreds of people and they are using their mobile phone or mobile secretary Siri to help them decide what they should eat.

Now if you are able to prominently place yourself in the mobile world….then when people are in your area looking for something to eat, they are easily able to find you (based on location) and thus you are generating a much higher rate of business. The leading SEO San Diego company, JB Media Force highly recommends that generating a strong presence on the mobile world is everything for any business that would like to thrive.


Simple or Complicated?

The leading San Diego web design firm in California recently analyzed some of the most successful websites around the internet. What do some of the most visited, well known, and successful websites all have in common? They are all simple websites speaking in terms of the design.

The Analysis

If you have looked at Facebook, Google, or Twitter… are going to notice something common among all these websites. They are simple, to the point, and let the users know exactly what they do on their site! Websites don’t have to be filling in design and be complicated, if you can simplify life …why not do it? The reason for recent inventions are mostly to simplify the lives of users.

Putting together a complicated or intricate design isn’t always simple. The eyes are forced to look more intensely and look at more than just the simplicity of the website. If you look at Google, all they have on their website is a logo and a search bar….nothing else what so ever! That’s as simple as it can be and this is an amazing website because when you are at Google, you only want to search for something on the internet!

Next time you are planning to develop or design a website, instead of worrying about it how amazing the design of the website will be or how much information you want to give your visitors, consider using the simple route. If you can show everything your website has to offer in as limited space, colors, and design aesthetics as possible….your website will have a much larger conversion rate! People don’t have to look around throughout the website for what they want because if your website is done right, it will be right in front of their eyes!

With the shifting trends in the world and the necessity of a design that is simple for users to maneuver through, website owners are seemingly finding larger rates of success and conversion through simplistic designs. Facebook and Twitter are some of the biggest household names of the new century and their websites are as simple as counting from 1 to 10. The next time you are looking to design your website, keep in mind that simplicity is bliss for all!